WHAT IS "UGLY PRODUCE"?
Ugly produce is defined as produce that may have cosmetic damage such as scarring and discolourations or physical deformities such as an extra carrot stem or off-shape. While the appearance of these fruits and vegetables may be less than desirable, the inside is what counts and the inside is just as fresh and tasty as their pretty looking counterparts on a supermarket shelf.
BENEFITS TO PURCHASING UGLY PRODUCE
- Help minimize food waste
- Save money on the same item
- Support farmers who would otherwise make nothing on ugly produce
- Ensure the work, time and environmental resources of farming these wasted items is not squandered
According to the Food and Agriculture Organization of the United Nations, 2.9 trillion pounds a year of produce is wasted globally. That is enough to feed every person in the world suffering from hunger - twice.
HOW WE HELP
Through partnerships with local restaurants and food processors, we have convinced many of them to start using "number two" produce. We actively seek out these otherwise unused fruits and vegetables to create the same flavourful dishes we are used to eating.
We also work with non-profit food exchanges who distribute the produce far and wide for all kinds of uses such as feeding hungry humans and animals alike.
Whether we are asking our growers for absurdly large lemons that suffer in retail stores, or ridiculously curved cucumbers, we would like to thank everyone we work with who support the usage of these overlooked fruits and vegetables.